One Woman’s Locks Journey Inspired An Entire Brand

Like many Black girls, Keisha Charmaine

Photo: We Buy Black

Like many Black girls, Keisha Charmaine began getting chemical relaxers when she was just eight years old. This led her to associate beauty and self-worth with straight hair.

But like a lot of women, there comes a time when you reflect on beauty standards, your self worth, and how these two things connect.

For Keisha Charmaine, this reflection came while she was doing hair as a side hustle. At the same time, she decided it was time to build her own brand [Love, Light & Locs]. That’s when she decided to loc her hair…

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