NAACP Announces Virtual March to Address Police Violence, Voter Mobilization


[“2020 Virtual March on Washington”]
Derrick Johnson: “Our 2020 Virtual March on Washington is about asking everyone — from protesters in the streets to elected officials at all levels of government — to commit to pursuing a new agenda that prioritizes equity, justice, and equal opportunity…”
Photo: Twitter

The NAACP has announced that it will lead a “2020 Virtual March on Washington” alongside civil rights leaders, activists, and families of those who died at the hands of law enforcement, to call for police accountability reform and mobilize voters ahead of the November elections.

The virtual march — which will bring forward a bold National Black agenda — will take place on August 28th, 2020, the 57th anniversary of the historic March on Washington, where the Rev. Dr. Martin Luther King Jr. delivered his “I Have a Dream” speech. Accompanying virtual events with music performances and keynote speakers will also take place on the nights of August 27th and 28th.

“To meet both the urgency and unique circumstances of this political moment, we are driving this movement from protest to policy to power with all the innovative tools at our disposal, including and especially through virtual organizing,” said Derrick Johnson, President and CEO of NAACP. “Our 2020 Virtual March on Washington is about asking everyone — from protesters in the streets to elected officials at all levels of government — to commit to pursuing a new agenda that prioritizes equity, justice, and equal opportunity for all. As we approach the November elections, we must mobilize to vote like we’ve never done before.”

This inclusive day of action seeks to channel the soaring energy from this national moment of reckoning and will call for reforms of the systems, structures, policies, and attitudes that enable police brutality, racial discrimination, and interpersonal racism.

The NAACP will also execute a robust civic engagement effort with multiple levers of change, including registering participants to vote and encouraging them to participate in the Census.

“With the heartbreaking passing of civil rights titan John Lewis, good-willed people all across this country can participate in this march to honor his life and legacy and commit to pursuing a bold Black agenda that advances the unfulfilled promise of our democracy,” President Johnson continued. “We must consider the lives we are attempting to forge for our families and communities. We must act in our best interest to knock down the walls of injustice and grant future generations access to higher social, economic, and political power. This is what the 2020 Virtual March on Washington is all about.”

A series of virtual and in-person programming will take place on the following dates:

  • THE CALL: Thursday, August 27, 8-10pm ET: There will be virtual programming carried on television networks and key social media platforms, including musical performances, remarks from young activists and emerging organizations, and other entertainment.
  • THE MARCH: Friday, August 28, 11am – 3pm ET: There will be a Virtual March on Washington, streamed across key social media platforms and television networks. Led by Martin Luther King III, and the families of Black people who have died at the hands of police officers, thousands will virtually March on Washington to restore and recommit to the dream Dr. Martin Luther King, Jr. defined in 1963. The virtual march will be in partnership with a socially distant, in-person march for those in the D.C. area.
  • THE CHARGE: Friday, August 28, 9-11pm ET: The event will conclude with a night of virtual programming, including a major keynote address and musical performances by award-winning artists.

Coming days after both the Democratic National Convention and the Republican National Convention, the 2020 Virtual March on Washington will set forth a bold new Black agenda — advocating for comprehensive police accountability reform, economic empowerment, and equitable access to health care, education, and the voting booths.

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Founded in 1909 in response to the ongoing violence against Black people around the country, the NAACP (National Association for the Advancement of Colored People) is the largest and most pre-eminent civil rights organization in the nation. We have over 2,200 units and branches across the nation, along with well over 2M activists. Our mission is to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons. The NAACP is a c4 organization (contributions are not tax-deductible), and we have a partner c3 organization known as the NAACP Empowerment Programs (contributions are fully tax-deductible as allowed by the IRS).

NOTE: The Legal Defense Fund — also referred to as the NAACP-LDF was founded in 1940 as a part of the NAACP, but separated in 1957 to become a completely separate entity. It is recognized as the nation’s first civil and human rights law organization and shares our commitment to equal rights.

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