Mom, Dad, 4 Daughters Launch Black-Owned Beauty Supply Store


Charlene’s Beauty Supply, a Black-owned beauty supply store in Northern California, is thriving after having launched just a few months ago thanks to the entire family’s efforts. Owned and operated by Charlotte and Chris Haynes and their four daughters, the store offers a wide range of beauty and hair care products.

The store proudly carries several Black-owned brands of various products such as wigs, weaves, extensions, shampoos, conditioners, hair oil, beard oil, and hair wraps. They also actively encourage customers to suggest products they would like to see in the store, ensuring the store meets the needs and preferences of the local community.

According to The Sacramento Bee, the store’s name, Charlene, was inspired by Charlotte’s grandmother, who was a strong and influential figure in the family. She aims to carry on her family’s legacy and achieve her dream of becoming a business owner. As a mother of four daughters, Charlotte noticed the lack of Black-owned beauty supply stores and decided to change that.


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