Photos: American Luxury Unlimited (ALU)\BlackBusiness.com
Meet Patrick Whitney, the Founder and CEO of American Luxury Unlimited (ALU), one of few Black-owned luxury fragrances brands that offers a unique and sophisticated selection for both men and women. Although only just one year old, his brand is a rising star in the luxury fragrance industry and already making waves with its commitment to quality, sustainability, and representation.
Patrick’s passion for bringing head-turning fragrances to the market began with a simple compliment. After purchasing a fragrance from a popular store, he received compliments wherever he went. This inspired him to create his own fragrance brand that would embody confidence, admiration, and success. “I wanted to show that luxury items didn’t have to come from foreign brands with a long history, rather they could be made in America by people of all backgrounds,” he says.
ALU fragrances are crafted with the finest ingredients, sourced from sustainable suppliers who use ethical and environmentally responsible practices. The brand is also committed to cruelty-free practices, using no animal products or derivatives in its fragrances.
