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Comcast has announced that more than 700 Black-owned businesses are slated to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business.
This news marks the first round of Comcast RISE award recipients. Comcast RISE is an initiative that is part of a larger $100 million Diversity, Equity, and Inclusion initiative that Comcast launched this past summer.
Back in June, Comcast NBCUniversal had announced that they were developing a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years that will go towards the fight towards injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability.
The Comcast RISE award recipients include 166 Black-owned small businesses in Greater Philadelphia.
Those businesses include restaurants and salons to professional services and retail shops. 3,300 small businesses have already signed up for the Comcast RISE monthly newsletter, which will offer free marketing insights and resources.
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