Amazon announced Prime Day runs July 8-11, 2025. Prime Day will run longer than ever before at 96 hours. The upcoming mid-summer shopping event will feature millions of offers to Prime members within a vast scope of categories, including but not restricted to technology, fashion, home, beauty, and others. The largest in the history of the retail giant, Amazon Prime Day 2025 can be its expanding size to 4 days.
Four Days of Record-Breaking Deals
The event will take place between 12:01 a.m. PDT on July 8 and July 11 and will give Prime members worldwide a 4-day opportunity to take advantage of deals. It is a massive expansion over the previous Prime Days, which conventionally lasted 48 hours. Amazon is advertising this year as the biggest and most ambitious one yet, and is touting the sale as bringing about a million deals across established brands and new ones as well.
Shoppers will be able to shop big discounts across category favourites like Sony, Dyson, Samsung, Kiehl’s, and Levi’s, and the latest Amazon exclusive brands and titles, Unwell Hydration, and The Shop line for men. The extended calendar is meant to afford its customers increased time to window-shop, make purchases, and utilize the rolling promotions without having to deal with pressure to temporarily miss a small period of time of opportunity.
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Introducing “Today’s Big Deals”
One of the new features that will be rolled out this year is the Today Big Deals section, where Prime members will get themed daily deals. These timed offers will unlock at midnight PDT every day and be available as long as there is stock. The addition is geared to keep the shops busy during the event and an extra excitement because shoppers go shopping daily to find new markdowns.
Moreover, special deals can be updated every five minutes or even more frequently during specific high-traffic hours, giving members unprecedented opportunity to make tremendous savings.
A Star-Studded Campaign Featuring LeBron James
To promote the event, Amazon has launched a high-profile campaign starring LeBron James, who appears in a series of humorous ads daydreaming about different careers—from chef to barber—all while navigating Prime Day deals. The campaign ties in with James’ own product line, The Shop Men’s Grooming, which will be featured among the Prime Day deals.
Amazon is also promoting exclusive offers from celebrity brands like Lemme, INBLOOM, and The Honest Company, appealing to lifestyle-focused shoppers looking for more curated experiences.
Back-to-School and Dorm Essentials
Prime Day 2025 is also a major shopping event for families preparing for the school year. Amazon has expanded its Back to School and Off to College shops, offering discounts of up to 40% on school supplies, with tech starting as low as $15. Dorm bundles, student fashion, and laptop deals are among the top categories targeted for deep discounts.
Early access deals are already live, and Prime members can use Amazon tools like Wish Lists, Alexa+, and the new AI-powered Shopping Assistant Rufus to track items and receive personalized deal suggestions.
