Photo: Black Mall.com
Though it may feel as though Small Business Saturday has been around forever, the shopping event, which falls between Black Friday and Cyber Monday, is actually only ten years old.
Small Business Saturday was founded by American Express in 2010 as a vehicle to encourage people to “shop small” during Thanksgiving weekend and beyond.
As we all get in gear for holiday shopping, it’s important that we not only remember to shop small but that we also remember to shop Black — especially this year.
According to a report by the Federal Reserve Bank of New York, nearly half of Black-owned businesses have already been wiped out by the effects of the coronavirus pandemic.
Further, their report found that Black-owned businesses are two times more likely to shutter than their white counterparts.
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