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Rwanda’s booming $640-million tourism industry is threatened by its backing of M23 rebels in neighboring DR Congo, experts told Semafor, as Kigali comes under growing international pressure over its role in the conflict.
This week the UK joined Belgium in suspending aid to Rwanda over what they say is its support for M23 — an allegation Kigali has repeatedly denied — while the US last week sanctioned a government minister who is a key ally of Rwandan President Paul Kagame.
Kigali’s ability to strike deals with global sports federations and brands — which have helped drive tourism revenue — is at risk, multiple sports marketing executives told Semafor. They said Rwanda’s high-profile bid to host a Formula 1 grand prix was in particular jeopardy.
“Rwanda’s momentum could be slowed or worse yet, cease altogether,” said Chris Miles, founder of Indianapolis-based Starting Grid, which works to increase diversity in motorsports. For global brands like F1, he argued, “the risk far outweighs the reward.”
