By VP Records
Photos: Nicholas Nam\VP Records
“Just over two weeks after the release of his breakout single, “Pump Up,” fast-rising dancehall artiste Soun Bwoii is already a trending deejay.” — Natasha Williams, THE JAMAICA STAR.
“With his unique sound and growing popularity continuing to mark him as one to watch in dancehall, fans can expect even more exciting tracks to drop before the year ends.” — Shaquille Richards, KABOOM MAGAZINE
Rising dancehall artist Soun Bwoii’s latest track, “Soul Snatcher,” is out today via VP Records. Produced by the multi-talented Ce’Cile and set against the silky, R&B-infused “Boss” riddim, the track serves as an ode to women in all their sensual beauty. With its smooth-talking lyrics and irresistible vocal delivery to match, “Soul Snatcher” reveals a sultrier side of the artist’s music, further cementing his reputation for versatility.
“This song shows my love for the ladies while revealing a softer, more romantic side of me,” Soun Bwoii shares. “I wanted to slow things down, showcase my versatility, and deliver something smooth and unique. Vocally, it’s a departure from my breakout hit, ‘Pump Up.’”
Born in Atlanta but raised in Brown’s Town, St. Ann, Jamaica, Soun Bwoii’s music reflects the dual influences of his journey, blending dancehall’s raw energy with broader contemporary appeal. His career gained momentum earlier this year with “Pump Up,” a TikTok-driven hit that racked up millions of streams and established him as one of dancehall’s most exciting new voices.
He capitalized on that career surge, making his first appearances at Reggae Sumfest 2024 and Unruly Fest UK, performing alongside icons like Spice and Popcaan. With features in Jamaica Observer and Jamaica Star, Soun Bwoii’s star is steadily on the rise.
Now available across all major platforms, “Soul Snatcher” marks an exciting milestone in Soun Bwoii’s career.
ABOUT SOUN BWOII
Born Umar Dixon, Soun Bwoii is a Jamaican dancehall artist whose ascent has positioned him as one of the genre’s most exciting new voices. Though born in Atlanta, his journey took a pivotal turn at age two when his family moved to Brown’s Town, a hillside community in St. Ann, Jamaica. There, he began developing a style rooted in dancehall’s raw energy, ultimately breaking through in 2024 with “Pump Up.” The TikTok-driven hit, inspired by a lighthearted moment at a gas station, went viral with over 100,000 user-generated videos and millions of streams, landing him in the top 20 on Jamaica’s Trending Music Chart and solidifying his place in dancehall’s rising class.
Soun Bwoii has since made a name for himself on global stages like Reggae Sumfest 2024 and Unruly Fest UK, where he performed alongside heavyweights like Spice and Popcaan. His latest single, “Soul Snatcher,” produced by Ce’Cile on the “Boss” riddim, dropped November 29 via VP Records, blending the spirit of dancehall with sultry R&B influences. Featured on platforms like On Stage, Jamaica Observer, and Jamaica Star, Soun Bwoii’s rising profile reflects his ability to move seamlessly between gritty anthems and melodic tracks, carving a space for himself in today’s evolving dancehall landscape.
