Photo: www.blackbusiness.com
Meet Charis Jones, the founder and CEO of Sassy Jones, the nation’s fastest-growing Black-owned privately held retailer. What began as a part-time jewelry business has turned into an $80-million-dollar company. Even more, she just opened her company's very first flagship retail store.
The brand, which launched in her minivan where she drove across country to various trade shows after giving birth to her then 4-month old twins, is now a multimillion-dollar enterprise that designs incredibly unique jewelry, audacious ready-to-wear women’s clothes, beauty and accessories. If you own a piece of Sassy Jones, you understand you are purchasing not only a product, but empowerment and purpose. Additionally, every purchase benefits menstrual poverty to young African girls.
“I am thrilled to open our first location where customers near and far can come for a fully immersive shopping experience,” says Charis. “A place where the unicorns can play – it isn't about the purchase, it’s about how each customer feels. I want the Sassy Jones woman to walk away with more than just a handbag, I want her feeling gorgeous, connected and loved. This location will be the first of many to do just that.”
Read more: https://www.blackbusiness.com/2023/01/charis-jones-black-woman-entrepren...
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