Media: Colorlines Launches Revamped Website

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Colorlines, the award-winning daily news site published by racial justice organization Race Forward, announced the redesign of its website, Colorlines.com. Changes include cleaner design, simpler navigation, enhanced search functionality, and more engaging display of multimedia content.
 
Colorlines was an early voice in race news reporting, starting as a quarterly journal in 1989,  evolving into a print magazine with an accompanying online blog, and ultimately launching as a daily news and analysis site in 2010. Colorlines quickly became a must-read, renowned for its excellent journalism that reported on systemic racism at the core of our nation’s challenges, connecting to current events, and highlighting the stories of people most impacted. Over the course of Colorlines’s 26-year history, there has been a dramatic increase in mainstream media outlets with race-focused news divisions and reporters on race beats — however, Colorlines remains a trusted grassroots-driven, non-corporatized source for racial justice news focused on issues that impact people of color in the United States including those of Asian American / Pacific Islander (AAPI), Black, Latino, Middle Eastern / North African (MENA), and Native American descent.
 
“Colorlines has been a leader in shaping coverage and analysis about what has become a mainstream beat: race,” says Colorlines Editorial Director Akiba Solomon. “Our multiracial team is committed to telling stories that put people of color and systemic racism in the forefront. With the redesign of our site, we will be able to deliver this important content in a clean, modern, beautiful package.”
 
Colorlines averages almost a half million unique visitors per month to the site, engages a vibrant social media community who turn to Colorlines for the racial lens on news of the day, and its journalists are sought after experts for media discussions.
 
“Colorlines is a critical part of Race Forward’s work to identify multiracial systemic solutions,” says Rinku Sen, executive director of Race Forward and publisher of Colorlines. “Race Forward’s emphasis on media, research, and practice makes us unique in the racial justice field and an innovative leader at this critical time in our nation’s history.”
 
The Colorlines redesign represents its commitment to the communities it serves and insistence on being a relevant, go-to news source where racial justice is a key issue, whether the topic at hand is criminal justice, the economy, gender and sexuality, pop culture, immigration, or education. Highlights of the Colorlines site redesign include:

    Cleaner, modernized design with more engaging look and improved readability
    Simpler navigation, and enhanced search functionality to quickly find news items and browse archive of over 15,000 articles
    Increased optimization for desktops, tablets, and mobile devices
    Improved display of photos, video, artwork, and other multimedia content
    Enhanced opportunities for community engagement via sharing and commenting on news articles

Akiba Solomon, a celebrated journalist and author, joined the Colorlines reporting team in 2011 and was appointed Colorlines Editorial Director in May 2014. For more background on Colorlines’s positioning in the landscape of race reporting, please read the Editor’s Note on the redesign. Visit Colorlines for more information and to subscribe for email updates.
 
Colorlines is a daily news site where race matters, featuring award-winning investigative reporting and news analysis. Colorlines is published by Race Forward, a national organization that advances racial justice through research, media and practice.

 

 

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