On Monday, Microsoft Edge Copilot Mode launched its AI assistant, which will be available on the Edge browser for search purposes. Moreover, this company is always in competition with its rival, Google, and many more that are working on AI development. After launching its ‘Copilot Mode’, it has challenged its rivals on the company’s ongoing AI developments. Copilot Mode appears when you open the Edge browser and consists of a well-structured page with a chat, search option, and web navigation. Furthermore, Microsoft has posted guidelines for using the new AI feature on its browser through a blog post. Additionally, it is consistently improving the features launched on its browser with more complex additions to the AI search page.
How to use the ‘Copilot Mode’ of Microsoft Edge Browser?
Microsoft’s Copilot Mode is displayed after opening the Microsoft Edge Browser, which offers a seamless search experience. The AI search mode will help you complete your research by structuring the information in the way you want it. The page will consist of a chat box, a search bar where reliable search results will pop up, and web navigation.
Furthermore, users can type their commands in the chat box or use their voice to search the output. The biggest advantage of this mode is that you can open multiple tabs of the Copilot Mode, which can be useful for comparison. Apart from that, the company has provided this feature to the users for free, but will soon launch its paid version.
Microsoft is developing the ‘Copilot Mode’ to make it more user-friendly and convenient for use. The updated version will let users extract their search history and credentials from Copilot Mode, making their tasks easier than ever. Additionally, the copilot mode will provide you with insights into your research topic and ask you for any additional input. Microsoft’s blog post has given an example of this syntax. If you command a list of travel locations with an affordable package, it will follow the instructions as mentioned. However, it will also ask you if it can book the package for you, according to your preference.
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Competition faced by Microsoft in the browser market for AI development
Microsoft is considered one of the top companies in the tech market, known for its high-level AI innovations and development. Moreover, it is still facing tough competition in the market for its browser developments and AI inclusion. The major competitors in this field, OpenAI, Google, and many others, are constantly bringing smart AI bots to the market.
After launching the Copilot Mode in the Edge Browser, statistics for the dominant browsers in the market were released. The Microsoft Edge browser rules only 5% of the market, while its rival, Google, dominates 68% of the browser market. This is a challenging statistic for Microsoft, which lagged in the browser market while strengthening other parts of the company. Therefore, to reduce the gap between the development of Google Chrome and Microsoft Edge, Copilot Mode plays an important role.
Additionally, the timings are accurate because Google introduced its AI mode on Chrome a few weeks ago. With two AI bots on the internet, users will opt for the one that is more user-friendly and developed. Microsoft’s Copilot mode is free for all users, aiming to attract some Chrome users and increase its competition.
Privacy settings of Microsoft’s Copilot Mode
Microsoft’s Copilot Mode has evolved its services by saving the user’s browsing history and credentials. However, such evolution comes at a cost to users’ privacy settings. Many times, users share their private information with the AI bots, which always have a risk of misuse. Therefore, earning the trust of users is a priority for companies, which is directly proportional to consumer usage.
The feature processes the results based on the topic or input provided by users by analyzing their tone and behavioral aspects. Moreover, Microsoft always asks its users to choose the data they are comfortable sharing with it. Additionally, even after several attempts to increase transparency between the company and its customers, a ‘what if’ factor exists. It comes with time and the gradual buildup of trust for the company.
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Conclusion
Users find it difficult to use the AI bots because they see themselves oversharing their personal information. This usually raises uncertainty for privacy, as it becomes difficult to trust the companies with the information. Recent news of data breaches has restricted users from sharing their information with the company’s AI bots. Microsoft has three tasks: building trust, updating Copilot Mode, and reducing the gap with competitors.
