Burger King Corporation recently served as title sponsor for the 19th Annual “A Midsummer Night’s Magic Weekend� fundraising extravaganza hosted by Earvin Magic Johnson and the Magic Johnson Foundation.
The company joined its newest powerhouse franchisee, Magic Johnson in his annual scholarship fundraiser with proceeds going to the Taylor Michaels Scholarship Program. The fund’s mission is to provide much needed resources to young urban students who show a desire to attend college and display the potential for academic success.
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Burger King Corporation’s sponsorship of A Midsummer Night’s Magic is the latest in a series of associations with Magic Johnson. Just weeks before, Burger King Corporation and Magic Johnson Enterprises executed a multi-year agreement in which the basketball legend and now, entrepreneurial giant became the newest Burger King franchisee with a total of 30 restaurants in <?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” /><st1:City w:st=”on”>Atlanta</st1:City>, <st1:City w:st=”on”>Birmingham</st1:City>, <st1:City w:st=”on”>Dallas</st1:City> and <st1:place w:st=”on”><st1:City w:st=”on”>Miami</st1:City></st1:place>.
“I am very excited to join forces with Burger King Corporation and I look forward to creating wealth building opportunities and initiatives throughout the country,� said Johnson. “There is a natural synergy between our two organizations and it just makes great business sense that we combine our resources,� he added.<o:p></o:p>
“Burger King Corporation places high value on connecting with its customers in ways that positively impact their lives. An event such as the Midsummer’s Night Magic Weekend delivers on that commitment,� said Clyde Rucker, senior vice president, diversity and chief of staff for Burger King Corporation. “The reason we love this opportunity is because it allows us to bring together thousands of people- from all over the country- in a highly festive environment and at the same time, help raise funds for the educational development of these much deserved young men and women. How’s that for having it your way?� added Rucker. <o:p></o:p>
