The first consumer exhibition and teaching program dedicated exclusively to women’s beauty and well-being products and services is being held at New York Cityâ€™s Javits Center in September.
Billed by organizers as “Pathways to Beauty and Well-Being,” more than 60,000 consumers are expected to attend. The show will also help exhibitors as they prepare for the fall season.
“We have two primary objectives,” said Suzanne Grayson, the creator. “The first is to create an exciting, non-intimidating environment for the consumer to experience the benefits of the latest beauty and well-being products, spa techniques and technology-all to enhance the way she looks, and enrich the way she lives.”
Grayson, a leading figure in the beauty and well-being industry with decades of experience with major corporations, is President of Grayson Associates. Her marketing-management consulting firm is based in New York City and San Juan Capistrano, CA.
The groundbreaking event is Friday to Sunday, September 10-12, 2004 (see www.pathways2.com <HTTP: www.pathways2.com>). The Javits Center is located on 34th Street & 11th Avenue, in Manhattan. “Our other key goal is to provide a stimulating, educational environment in order to build comfort and confidence in the use of beauty and well-being products and services,” Grayson added. “The totality of the event is dedicated to improving and enhancing women’s self-image and quality of life. By linking beauty with well-being, the show’s creators underscore a powerful reinforcement of their mutual benefits. Looking and feeling well are at the top of consumer interests and needs. That’s why we have brought all of the well-being categories together in one place, for exhibits and classes.”
There will be 450 exhibits organizers said. Five pavilions are planned to cover every facet of these key areas of well-being: Beauty and Personal Care, Professional Salon & Spa, Nutrition & Health, Fitness & Active Living, and Personal Growth. This last segment is comprised of financial planning and wealth creation for every age, and career development.
Anti-aging, nutrition, health, fitness and weight control are some of the topics covered. The needs of various age groups will be served in the extensive class program, with a special track devoted especially to teen issues, with sessions such as “The Best Prom Dress for Your Body.”
Many of the exhibits will feature special sections for individual or small group instructions, organizers said, adding that the event has been accompanied by an aggressive advertising and promotion campaign. Exhibits are divided into the following five pavilions:
Beauty and Personal Care (Cosmetics, Skincare, Suncare, Fragrance, Hair Care, Styling, Color, Bath and Body, Aromatherapy, Toiletries)
The Professionals – Salon and Spa Beauty (Full range of professional hair and spa services, retail products sold through salons and spas)
Nutrition and Health (Healthy Foods and Supplements, Body & Soul, Women’s Health Issues, Stress Management)
Fitness and Active Living (Exercise Equipment/Techniques, & Workout Wear, Improved Body Shapes, Yoga, Pilates, Weight Control Techniques, Body Enhancement with Fashion)
Personal Growth (Financial Planning, Career Development, Careers in Beauty, Magazines and Publications dedicated to women’s interests and well-being needs)
There will also be more than 90 classes given by experts in their fields, including dermatologists, plastic surgeons, nutritionists, health, beauty and fashion professionals. Sessions are dedicated to teach women how to improve every facet of their appearance, health and well-being. Personalized makeovers will have immediate impact on appearance. Pre-registration is required to insure seating.
For more than 25 years, Suzanne Grayson has been a dynamic force in the cosmetic and fragrance industries.
Once a top marketing executive with the premier cosmetic manufacturer, Grayson now combines her business acumen and marketing expertise to advise major corporations on a variety of marketing issues. Numbered among her innovations was the Face Factory, cosmetic retail stores in the mid-seventies, which pioneered the merchandising concept of mass displays of cosmetic testers and expanded to twenty-five shops before it was sold.
Working with her husband who is also her partner, Grayson used the experience from the Face Factory stores to aid AT&T in the development of their original Phone Center Store. She also developed the first patented computerized skin and color point of purchase beauty analysis, which originated the use of computerized point-of-purchase displays. During the late ’80’s and early ’90’s she was responsible for the development of creative color systems for many companies, including Avon, Chanel, Cover Girl, Clarion and Jafra, which enabled consumers to better judge the most suitable shades for their coloring.
Prior to establishing her own consulting firm, Grayson served at Revlon for 14-years in a variety of capacities, culminating in Director of New Product Marketing and Planning: the highest ranking woman in the company at the time. During her long association with Revlon, Grayson was responsible for the development of thousands of cosmetic and toiletry products for men and women.
Grayson directs Grayson Associates in a wide range of activities including strategic planning, new product positioning and development, management and organization, market planning, advertising and packaging for many of the country’s leading corporations. Her list of clients has included such important industry companies as Avon, Bristol-Myers, Chanel, Cover Girl, General Foods, Estee Lauder, Gillette, and Procter & Gamble. Grayson Associates has also consulted for AT&T, GTE, Western Electric, Citicorp, Monarch Life, several advertising agencies and a mutual fund. Additionally, it is active in acquisition analysis and recommendation.
Grayson is frequently called upon by Wall Street institutions and advertising agencies to report on the personal care industry. She has served on the Board of Directors of The Independent Cosmetic Manufacturers and Distributors Association and has been active with the New York University School of Business and Public Administration-also serving on their Board of Advisors.