Jeneé Naylor Noon Studios Luxury Eyewear stepped into the spotlight with her eyewear label, noon Studios. She wanted to redefine luxury by making it intentional, stylish and accessible. Her launch in July 2025 was an instant hit. She did $400,000 in sales in the first two weeks. Three frame styles sold out in 24 hours. She projects $2 million in her first year.
That growth didn’t come from traditional advertising. She didn’t spend on influencer campaigns or glossy billboards. Instead, she leaned on her loyal online community. She built that audience over more than a decade through consistency, honesty and fashion inspiration. They supported her vision because they trusted her values and authenticity.
The brand name has a deep meaning. She chose “noon” because noon represents balance, clarity and energy. She wanted her eyewear to reflect that same calm and poise. Each pair of frames carries that idea, timeless yet modern, elegant yet functional.
Lessons from Retail Floors
Her journey to entrepreneurship began in retail. She worked for 8 years as a Target store director. She also held leadership positions at Aldo and Nordstrom. Those years taught her about business, customer behavior and sales strategy. She calls retail her “real business school”.
She says, “I don’t have time to waste”. Her corporate background taught her how to run operations, lead people and deliver results under pressure. That experience gave her the courage to launch her label. She knew margins, merchandising and customer expectations. She combined that with her creative vision.
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Partner with Her Husband
Naylor co-founded noon Studios with her husband, Joshua Prieto. He is a photographer, financial strategist and creative collaborator. Together, they combined skills and perspectives. He designed the packaging, case details and gave input on unisex styles.
She calls him a partner and motivator. Their collaboration feels natural because they share a love for style and storytelling. His background in numbers balances her strength in vision and branding. That’s the foundation of Noon Studios.
Icons and Ambitions
Naylor dreams of cultural icons wearing her frames. She sees Solange embodying the confidence and calm she’s trying to capture and she thinks Colman Domingo would be perfect for the brand’s timeless, elegant vibe.
Those icons represent her brand: stylish yet approachable, bold yet timeless, luxurious yet accessible. She wants wearers to feel like they belong in those same conversations.
Commitment to Slow Fashion
Naylor won’t follow fast fashion trends. She produces small batches with a focus on quality and longevity and she also wants customers to treasure their frames for years, not treat them as disposable accessories.
She designs every piece with intention and thinks about the materials, design details and story behind each product. Her team makes sure every frame feels purposeful and timeless. That’s what sets her apart from mass-market eyewear brands.
She believes fashion should celebrate individuality, not constant replacement. She wants customers to buy pieces that mean something. Her brand challenges the cycle of waste and overproduction. She proves small batch luxury can still work commercially.
A Brand Born from a Community online following was key to her brand’s success. She spent over 10 years creating fashion content as @highlowluxxe on Instagram and YouTube. She showed followers how to mix high-end with affordable. That built trust and relatability.
When she launched Noon Studios, her audience already trusted her taste. They wanted to support her because she supported them for years. Her brand is proof that the community creates business momentum.
She doesn’t see her customers as numbers and she also talks to them daily, responds to comments, reposts pictures and asks for feedback. She asked them to suggest city names for frames.
Black Business Month
Naylor timed her launch to coincide with National Black Business Month. She wanted to highlight black ownership and creativity and she said the timing felt symbolic because she sees her journey as part of a bigger movement.
She believes black women entrepreneurs have a special responsibility and she wants her success to inspire others to start businesses, build wealth and own creative spaces. Her brand shows how fashion can empower culture.
The Future
Looking ahead, Naylor plans to add new frame styles and accessories to the brand. She wants to go global while staying true to herself. She envisions Noon Studios as a lifestyle brand, not just eyewear.
She’ll keep storytelling at the center of every campaign. Also She’ll feature real women, global influences and timeless design. She’ll continue to use small batch production and slow fashion principles.
Her biggest goal is impact. She wants women to feel powerful, stylish and seen when they wear her frames. She wants them to carry personal stories in every pair.
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Final Thoughts
Jeneé Naylor turned her vision into Noon Studios, a brand built on clarity, community and creativity. She combined retail expertise with design passion and she created frames that tell stories and celebrate global culture. She made luxury accessible and intentional.
Her eyewear is more than fashion it’s a movement. She used sisterhood, storytelling and authenticity to launch a brand that resonates. She proved that a loyal community and purposeful design can change an industry. She’s a designer, entrepreneur and cultural icon. Also She’s writing a new book on black women in fashion. She’s building a brand and a movement.
