Photos: Wikimedia Commons
Indian travelers are poised to play a key role in Africa’s growing tourism industry, the CEO of a major European online travel agency told Semafor.
The continent is expected to see significant tourism growth in the years to come, GetYourGuide’s Johannes Reck said. While Africa’s revenue from the sector is a “dip in the ocean” compared to Europe or North America, GetYourGuide is seeing increased interest in Marrakech and the Atlas Mountains, “more sustainable trips on safari in Mozambique or Kenya,” and growing interest in Botswana.
India will be integral to African countries’ efforts to lure visitors: Whereas Chinese tourists once drove huge growth in the sector, Indian travelers are increasingly responsible for the industry’s expansion, Reck said. “One of the driving forces in travel in the next 10-20 years will be India. Indian travel to the Middle East and Europe is already strong, and to Africa will increase.”
