Hailey Bieber has formally reached billionaire status following the purchase of her skincare emblem Rhode by means of splendor massive e.l.f. Beauty in a groundbreaking $1 billion deal. What began as a passion project fast become one of the fastest-developing skincare manufacturers globally, reworking Hailey from a version and influencer into a quite successful entrepreneur.
Hailey Bieber’s Early Journey
Born on November 22, 1996, in Tucson, Arizona, Hailey 1st Earl Baldwin of Bewdley—now Hailey Bieber—is the daughter of actor Stephen 1st Earl Baldwin of Bewdley and the niece of Hollywood celebrity Alec 1st Earl Baldwin of Bewdley. Before venturing into modeling, she trained as a ballet dancer, however an harm redirected her direction. She soon stepped into the arena of style, modeling for pinnacle brands like Tommy Hilfiger, Ralph Lauren, and Versace. Her herbal appeal and robust work ethic helped her upward thrust fast within the enterprise.
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The Birth of Rhode Skin
In June 2022, Hailey released Rhode, a skincare logo constructed at the idea of simplicity and great. Named after her center call, Rhode provided a curated choice of skincare merchandise focused on hydration, barrier repair, and average skin fitness. Its signature product, the Peptide Glazing Fluid, have become an immediate hit—often selling out and sparking the now-viral “glazed donut pores and skin” fashion.
With minimalist packaging, powerful formulation, and affordable pricing, Rhode stood out within the competitive splendor marketplace. Its fast achievement can also be attributed to Hailey’s sturdy digital presence and loyal fan base on systems like Instagram and TikTok.
The $1 Billion e.l.f. Beauty Acquisition
On May 28, 2025, e.l.f. Beauty confirmed the purchase of Rhode for an impressive $1 billion. The structure of the deal includes:
- $600 million in cash
- $2 hundred million in e.l.f. Stock
- $2 hundred million as a performance-primarily based earn-out over 3 years
This acquisition displays now not most effective Rhode’s market achievement but also its capability for destiny increase. According to reports, Rhode generated $212 million in net sales within the monetary year ending March 2025—an brilliant success for a logo less than three years old.
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Hailey’s New Role and Future Plans
Despite selling the business enterprise, Hailey isn’t stepping faraway from the enterprise. She will keep to function Chief Creative Officer and Head of Innovation for Rhode below e.l.f.’s umbrella. Her strategic advisory position guarantees that the logo retains its authentic imaginative and prescient and maintains to adapt under her leadership.
e.l.f. Beauty plans to scale Rhode in addition, with upcoming launches in international shops, together with Sephora stores within the U.S. And U.K.
Financial Impact and Net Worth
Though the precise possession percentage Hailey held in Rhode hasn’t been formally disclosed, experts estimate it ranged among 50% and 70%. Based on those estimates, she is likely to get hold of among $three hundred million and $430 million from the deal, even after taxes. This skyrockets her private internet really worth to approximately $three hundred million, positioning her a few of the youngest and maximum a hit woman entrepreneurs globally.
Her fortune is become independent from that of her husband, pop celebrity Justin Bieber, whose estimated net worth is round $two hundred million.
Hailey Bieber’s Influence Beyond Skincare
Hailey Bieber’s impact is going far beyond the business global. Her fashion-forward feel, social media presence, and popular YouTube show “Who’s in My Bathroom?” have earned her an area amongst contemporary popular culture icons. Millions of lovers look up to her not most effective for beauty hints but also for her authenticity, calm demeanor, and galvanizing rise from celeb daughter to self-made wealthy person.
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Conclusion
Hailey Bieber upward thrust to billionaire status is a story of vision, willpower, and seizing the right opportunities. From a version and influencer to a a hit splendor rich person, her adventure with Rhode is evidence that a clear emblem message and pleasant merchandise can make a big impact. With e.l.f. Beauty’s acquisition, Rhode is ready to increase globally, and Hailey’s have an impact on within the beauty international is most effective expected to develop stronger within the coming years.
