Fostering Vibrant Neighborhoods: Latoya LeGrand’s Vision For Supporting Small Businesses In District 28

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By Edwin Freeman

Photos: Edwin Freeman

As the bustling city of New York continues to evolve, one community in Southeast Queens stands out for its unwavering spirit and rich cultural tapestry – District 28. This dynamic and diverse region, home to a mosaic of immigrant communities and long-standing residents, is poised for a transformative shift, thanks to the visionary leadership of City Council candidate Latoya LeGrand.

Latoya, a lifelong resident of Southeast Queens, understands the pulse of her community intimately. Having witnessed firsthand the challenges faced by small business owners, she has made supporting and funding community-based enterprises a cornerstone of her campaign platform.

“Small businesses are the backbone of our local economy,” Latoya declares passionately. “They not only provide essential services and employment opportunities, but they also serve as hubs of cultural exchange, weaving the rich diversity of our district into the fabric of our daily lives.”

Latoya’s commitment to empowering the small business community stems from her own experiences. As the founder of the non-profit organization, Projects II Projects Inc., she has seen the transformative power of grassroots initiatives. “I’ve witnessed the resilience and ingenuity of our local entrepreneurs,” she says. “They are the lifeblood of our neighborhoods, and we must do everything in our power to ensure their success.”

One of Latoya’s key initiatives, should she be elected to the City Council, is to establish a comprehensive small business support program. This multifaceted approach will include access to capital, tailored training and mentorship, and streamlined regulatory processes – all designed to nurture the growth and sustainability of community-based businesses.

“The cultural diversity of District 28 is our greatest strength,” Latoya emphasizes. “By supporting our local entrepreneurs, we can empower them to showcase the rich tapestry of cuisine, art, and traditions that make our community so vibrant and unique.”

From the bustling African markets of Jamaica to the lively Latin American enclaves of Richmond Hill, and the thriving Indo-Guyanese American community in the Little Guyana section, District 28 is a melting pot of cultures, each with its own story to tell. Latoya’s vision is to harness this diversity, transforming it into economic opportunities that benefit the entire community.

“When our small businesses thrive, our neighborhoods thrive,” Latoya asserts. “By investing in the heartbeat of our community, we can create a future where every resident feels a sense of belonging, pride, and the promise of a better tomorrow.”

As the Spring election approaches, Latoya LeGrand’s message of community empowerment and small business support resonates deeply with the people of District 28. With her unwavering commitment and a deep understanding of the unique needs of her constituents, she is poised to be a transformative force in the City Council, championing the growth and prosperity of this dynamic and diverse community.​​​​​​​​​​​​​​​​