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From Black Friday to Small Business Saturday, and even before, the holiday shopping season and all the deals they offer have already gotten underway for nearly a week now. And with Cyber Monday upon us, the conventional wisdom is for consumers to look log on to major online shopping websites and avoid crowded stores.
But with the long lines and viral videos of wild melees of shoppers fighting over the must-have holiday item du jour, let alone risking popular items being sold out, it may be time to turn your attention to some of the lesser heralded online businesses that have the same types of items you’re looking for without any of the controversy and confrontation that come with in-person shopping.
MORE: A Comprehensive Guide To Buying Black During The Holidays
Beyond that, as everybody competes to get that hot item from the same, familiar big chain stores, why not look elsewhere? Not only would doing so net the same results for consumers, but it would also decidedly help out the low man on the totem pole — small business owners.
On an even more granular level, there is yet another unsung set of small business owners who would greatly benefit from your online patronage on Cyber Monday: Black-owned businesses.
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