Photos: Black Restaurant Week (Above from left: Derek Robinson, Falayn Ferrell and Warren Luckett)
Black Restaurant Week celebrates eight years of service and our New York-Tristate campaign is in its fourth year of service, which starts on Juneteenth Monday, 6/19 – Sunday, 7/2 – – and we appreciate your support thus far. Last year, 130 participants joined our NYC campaign. We have up to 100 participants on board now.
This year is very special to us. Generally, our market weeks start on Fridays and end on Sundays; additionally, they are 10-days in length. Our NYC Juneteenth campaign starts on the holiday (Monday, June 19) and has been extended to 14 days to truly celebrate the Black diaspora.
Black Restaurant Week was founded by Warren Luckett in 2016 and his friends who shared a unified voice for their community: Falayn Ferrell and Derek Robinson (managing partners). It began as a one-city food experience in Houston where participants can dine in or order from a litany of Black-owned restaurants in their city.
The mission: provide complimentary marketing and PR services for the business under the BRW campaign, educate consumers on the abundance of cultural cuisines within their neighborhood and share the disparities faced by minority-owned businesses. In eight years, the organization has supported more than 3000 restauranteurs, bartenders, chefs, caterers, and food trucks.
The odds are continuously stacked against Black-owned culinary businesses and their survival is still in jeopardy as they face constant economic downturns due to recovering from the pandemic while currently coping with inflation. Less than 20% of U.S. employer businesses are minority-owned, according to the U.S. Census Bureau.
Last year, independent restaurant owners faced dire situations when Congress failed to re-up the Restaurant Revitalization Fund and the U.S. Small Business Administration allegedly ran out of money.
The mission: feed and fuel the cultural famine – especially with an emphasis on reviving and saving the Black restaurant industry during the COVID-19 pandemic – and educate consumers on the abundance of cultural cuisines and dispel ethnic untruths.
Last year, the organization showcased 1250 Black-owned culinary businesses across the United States – including Toronto and Vancouver – and generated an average of 15% sales increase. With more than 17 million keyword searches, the website also promoted more than 1700 Black-owned culinary businesses across North America last year.
2023 campaign initiatives and events include, but are not limited to:
- Free entry-level business registration and inclusion in national culinary directory organization’s website
- Small Business Grants and Business Development training from Black Restaurant Week’s non-profit Feed the Soul Foundation.
Black Restaurant Week celebrates the flavors of African American, African, and Caribbean cuisine with a series of regional cultural events and aims to support Black-owned culinary businesses with substantial programming outside of their multi-city tour across the United States.
Participating restaurants can join at no cost and benefit from the campaign by receiving marketing materials to place within its establishment, digital assets to share online and on their respective social media platforms along with an opportunity to be interviewed or mentioned in local media outlets.
“Since 2016, we aspired to set ourselves apart from similar organizations. BRW is solely guided by business owners and operators. They are in the trenches every day and experience the ebbs and flows of running a business during one of the most difficult periods in US history,” states Falayn Ferrell, Black Restaurant Week, LLC’s Operations Managing Partner.
According to the Independent Restaurant Coalition, 500,000 restaurants and bars are faced with an uncertain future due to lost revenue and increased debt over the past 2 years. Additionally, 1.1 million minority-owned businesses often face heightened challenges and disparities when securing business funding. The shocking statistics championed Black Restaurant Week to revisit their “More Than Just a Week” campaign.
“COVID-19 changed the landscape since 2020. Now, the price of food is soaring. From being overlooked for revitalization funds to inflation, most Black-owned culinary businesses cannot afford advertisements/PR/marketing to build awareness and attract consumers. That’s why we proudly do this for free – it’s peer-to-peer support for 10 or 14 days within each market and for the past seven years.” shares Warren Luckett, Black Restaurant Week, LLC’s founder.
For more information about Black Restaurant Week, its events, and participating restaurants, please visit: blackrestaurantweeks.com
About Black Restaurant Week
Black Restaurant Week was founded in 2016 by three friends who shared a unified voice for their community: Warren Luckett (founder), Falayn Ferrell and Derek Robinson (managing partners). It began as a one-city food experience in Houston where participants can dine in or order from a litany of Black-owned restaurants in their city. The mission: provide complimentary marketing and PR services for the business under the BRW campaign, educate consumers on the abundance of cultural cuisines within their neighborhood and share the disparities faced by minority-owned businesses. In eight years, the organization has supported more than 3000 restauranteurs, bartenders, chefs, caterers, and food trucks.
