Bally’s Corporation has taken a major step forward in its quest to secure one of New York State’s coveted downstate casino licenses after key legislative approval by the New York City Council. On Thursday, June 12, the Council voted to pass zoning legislation that will allow the transformation of the Bronx’s former Trump Golf Links at Ferry Point into a casino and entertainment complex.
The legislation amends the Special Natural Area District rules for the location, allowing Bally’s to advance its plans despite the environmental zoning restrictions that have historically been in place for the site. This local approval followed after a letter of support was received, signed by New York City Mayor Eric Adams. He endorsed the project, stating it has positive economic and community potential.
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A Major Milestone
Thursday’s Council vote does not yet guarantee Bally’s a casino licence. However, it marks an important milestone in the competitive race for the limited number of licences. New York State is set to issue up to three downstate casino licences, and Bally’s Bronx proposal is joining other high-profile bids from big operators in the industry, including Caesars, Wynn Resorts, and Las Vegas Sands.
New York’s Gaming Facility Location Board will have the final say in which applicants will be rewarded licences. To compete, bidders must secure local political support, show economic benefits, and pass stringent regulatory scrutiny by the New York State Gaming Commission.
Bally’s plan in the Bronx will see the current 17-acre golf driving range transformed into a multi-purpose entertainment hub. It’s expected to offer a substantial financial boost to the local community. Supporters of the proposal argue that Bally’s will create thousands of jobs and generate millions in annual tax revenue for the city and the state.
Community Concerns
Thursday’s approval has not come without its challenges leading up to the vote. Local community boards have consistently raised concerns about increased traffic, the potential for problem gambling, and the loss of public green space currently provided by the golf course. Environmental groups have also voiced opposition, given the site’s protected zoning status and the impact that large-scale development will have on nearby ecosystems.
In response, Bally’s pledged to work closely with residents and city officials to address any potential issues. The company has laid out plans for community benefit agreements, traffic management measures, and commitments to preserve open spaces where possible.
Marjorie Velázquez, City Council Member who represents the Bronx district being affected, played an important role in edging the legislation forward. She emphasized that the project has the potential to bring long-term economic stability and investment to a currently underserved area.
Support From the Mayor’s Office
Mayor Adams’ endorsement likely swayed the Council’s decision. In a declaration signed earlier this year, the Mayor highlighted Bally’s plan as aligning with his administration’s goals for economic development and job creation.
With Council and Majoral support secured, Bally’s can present its bid to the state Gaming Facility Location Board with a strong local backing, and an important requirement part of the competitive licensing process.
What’s Next For Bally’s
The Council’s vote has removed a big obstacle, but Bally’s still faces a tough path to secure one of the sought-after licences. The Gaming Facility Location Board continues to accept applications and will weigh each bid based on community impact, financial growth, and the proposed amenities before making final recommendations.
Bally’s remains optimistic about their prospects of securing one of the licenses. The company has stated that its Bronx development will create thousands of permanent jobs as well as temporary employment during construction. The entertainment complex will consist of hotel accommodation, restaurants, retail spaces, and a casino. The location, close to Manhattan and major highways, will position the casino as a convenient draw for New Yorkers and tourists.
Bally’s can celebrate that they’re one step closer to victory, but the competition for the downstate casino licences remains fierce. Other operators are ramping up lobbying efforts and revealing ambitious proposals across downstate New York City. But Bally’s Bronx casino bid stands out for its political support and promises of community-focused development.
With the major’s backing and zoning obstacles out of the way, all eyes are on the state’s authorities, who will decide whether the Bronx will soon be home to one of New York’s newest full-scale casinos, and whether Bally’s gamble will pay off.
