Does your nonprofit meet your community’s needs?
As 2019 – and the decade – comes to a close take a moment to ask the critical questions. We…
Mel and Pearl Shaw
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How well do you know your donor base?
This is the busy season for most nonprofits. Organizations are simultaneously “closing out” this year and planning for next year….
What makes a good fundraising program?
Does meeting your organization’s financial goal define the success of your fundraising program? If you receive a windfall gift that…
How to develop your nonprofit brand
Part two of a three part series Many people confuse marketing and branding. Some think a logo is a brand….
What is your brand? An interview with Christopher E. Lee
We hear a lot about “brand” – it is the secret sauce of marketing. It’s what differentiates your nonprofit from…
How to secure grant support
It can be exciting to learn about grants that are made to nonprofits. Grant announcements are one way the general…
Creating your nonprofit business plan
Part three of a three part series Does a nonprofit need a business plan? The answer is “yes.” With this…
How to create your strategic plan and fundraising plan
Part two of a three part series Get ready to plan for your success starting with your strategic and fundraising…
What is the difference between a strategic plan, a business plan and a fundraising plan?
Part one of a three part series Planning is at the heart of nonprofit organizations and institutions. That’s everyone from…
How to know if you should launch a major campaign
When it comes to planning for a major fundraising campaign, people always want to know “what are the indicators that…