Mel and Pearl Shaw
Does your nonprofit meet your community’s needs?
As 2019 – and the decade – comes to a close take a moment to ask the critical ...
How well do you know your donor base?
This is the busy season for most nonprofits. Organizations are simultaneously “closing out” this year and planning for ...
What makes a good fundraising program?
Does meeting your organization’s financial goal define the success of your fundraising program? If you receive a windfall ...
How to develop your nonprofit brand
Part two of a three part series Many people confuse marketing and branding. Some think a logo is ...
What is your brand? An interview with Christopher E. Lee
We hear a lot about “brand” – it is the secret sauce of marketing. It’s what differentiates your ...
How to secure grant support
It can be exciting to learn about grants that are made to nonprofits. Grant announcements are one way ...
Creating your nonprofit business plan
Part three of a three part series Does a nonprofit need a business plan? The answer is “yes.” ...
How to create your strategic plan and fundraising plan
Part two of a three part series Get ready to plan for your success starting with your strategic ...
What is the difference between a strategic plan, a business plan and a fundraising plan?
Part one of a three part series Planning is at the heart of nonprofit organizations and institutions. That’s ...
How to know if you should launch a major campaign
When it comes to planning for a major fundraising campaign, people always want to know “what are the ...
