Amazon Prime Day 2025 will be the biggest shopping event of the year, taking place over 48 hours from July 15-16. This year, Amazon has extended deals beyond two days, with early access discounts that began on July 10 and post-Prime Day specials running through July 20. Shoppers can anticipate thousands of exclusive deals on electronics, home goods, fashion, and more.
New Early Access for members on Prime
Amazon is here doing something that it hasn’t done in any previous year, offering Prime members early access to a subset of deals a full five days before Prime Day itself starts. Beginning July 10, Prime members will have 36 hours of exclusive access to Lightning Deals and exclusive opportunities to save on products from brands including Alexa, Amazon, Dash buttons, and more. Shoppers who arrive early will also have first crack at invite-only deals on popular items.
Biggest Discounts on Electronics
Tech enthusiasts will jump at the chance to snatch up this year’s record-low deals on gadgets. Amazon is also dropping prices on 4K TVs, gaming consoles, headphones, and smart home products. Thanks to some early leaks, we should see up to 50% off on big brands such as Samsung, Sony, and Apple. But the Amazon Echo Show 15 and Fire TV Stick 4K Max will be some of its best-sellers.
Exclusive Member-Only Deals
Prime members will receive exclusive discounts unavailable to non-members. Amazon is experimenting with a new “Member Rewards” program, through which shoppers accrue extra credits for future purchases when they buy during Prime Day. There will also be “Spend & Save” promotions, with extra savings given for spending a certain amount.
More Small Business Deals Than Ever
Amazon’s focus is on small and medium-sized businesses this year, including a “Support Small” storefront. Shoppers can discover special and one-of-a-kind handcrafted items, specialty food, and so much more – all at below retail value. Amazon says it will offer 10% back in rewards for purchases from small businesses during the event.
Extended Post-Prime Day Sales
The deals continue throughout and after July 16. Amazon is continuing its discounts through July 20, with “Last Chance” deals on remaining stock. Some places, such as Best Buy and Target, will also price-match Amazon’s deals, extending a shopper’s window to snag what she missed.
Freebies and Bonus Perks
There will be complimentary digital credits, gift cards, and surprise giveaways on checkout for Amazon Prime members. Amazon is also offering new Prime users a 30-day free trial, so everyone can get in on the savings. And customers who use the Amazon Prime Visa Card will earn 6 percent back on all Prime Day purchases.
How to Prepare for the Top Deals
Experts advise creating a wishlist soon, tracking prices, and turning on deal alerts in the Amazon app. Because Lightning Deals tend to sell out quickly, consumers should move fast when a must-have item catches their eye. Amazon will also provide same-day and one-day delivery on millions of products.
Final Thoughts: A Shopping Event That’s a MustầClearColor.
With even longer deals, deeper discounts, and exclusive benefits, Prime Day 2025 is set to be the best yet for Amazon. Whether it’s tech, home must-haves, or holiday gifts, there is no better time for saving. Circle the date — July 15-16 will be the hottest shopping days of the summer.
